2021 Dodge Durango Hellcat Owners Are Super Mad Dodge Is Bringing It Back for 2023


The Dodge Durango SRT Hellcat returns to dealers despite being previously discontinued. About 3,000 units were built in 2021 and this short production run made it one of the rarest modern muscle machines out there. Now that it’s coming back, some Durango Hellcat owners are far from happy — and one is even planning legal action.

This all stems from Dodge’s decision to revive America’s most powerful SUV before the Hellcat engine disappears with the Charger and Challenger in 2023. Shortly after the new model was announced, owners gave mixed reactions on social media. Some are happy that there will be more Hellcats and others wonder how they managed it, but there is a third group: owners who feel their vehicles have just lost a lot of value. They don’t just worry about money either, as some say it changes their personal view of their trucks.

One of those owners is Stacy, who only wants to be identified by his first name for privacy reasons. Stacy says he originally owned a regular Durango SRT, but when the opportunity arose to buy the rare, ultimate version of the SUV he already loved, he jumped at it despite the high price tag. “We justified the cost because of its exclusivity, potential collectability and that this is our only chance to have one custom made with all the options we wanted,” he tells me.

Now that Dodge plans to make more, he’s frustrated. Frustrated enough to take legal action. “I had to do something, if only on principle,” he says. “If you ask me what I personally want as an outcome…it would just be that they keep their word and stop building.”

Stacy announced his decision in a private Durango Hellcat Facebook group, where he received both support and grumbling. He says owners largely share his opinion, although people who don’t own a Durango Hellcat are less sympathetic. “I understand that not everyone is as offended by this blatantly false ad as I am,” he adds.

But even if that’s the case, he believes Dodge CEO Tim Kuniskis owes the owners an explanation. He doesn’t think Dodge really intended to offer the vehicle in the initial limited numbers, instead using the initial offering as a way to create a “sense of urgency and the idea of ​​exclusivity.”

Stacy is currently consulting with a lawyer who supposedly believes there is a potential case. The lawyer is reportedly still in the process of determining possible damage to owners. For its part, Dodge itself is not interested in tackling the controversy. In an email, a company spokesperson told me that the automaker “politely declines the opportunity to respond to your inquiries at this time.”

Kuniskis’ previous statements lend some credibility to Stacy’s possible case. Stacy cites comments from the brand’s chief executive at the vehicle’s launch event, where Kuniskis said, “The Hellcat Durango will run for one model year,” and that “You only have one chance [to buy one]Other official press materials cited by Stacy say much of the same. “The 2021 Durango Hellcat is just a single model year, ensuring it will be a very special, sought-after performance SUV for years to come,” Kunskis is quoted as saying. Likewise, that press release states that only 2,000 will be produced, a figure the automaker later increased to more than 3,000.

Others on social media echo Stacy’s frustration and have offered to support his efforts. “I participate!” exclaims one person, noting that they bought their Durango Hellcat largely because it was so exclusive. “I’m in too. I paid the suggested retail price because they said it was a year and done,” added another owner. The list of supporters, at least in the Facebook group where Stacy announced his plan for legal action, is long.

The list of opponents is also long. Many believe that Stacy has no legal ground to stand on and say that trying to find a solution is hopeless.

“You can’t do anything. The company will use the pandemic as an excuse,” someone says.

“Waste of time. I will drive and enjoy my [Dodge Durango Hellcat]’ said another.

Stacy addresses them and says he understands their perspective and notes that he is not a legal expert. However, he believes that something must be done. “I want what I’ve been promised. I want them as a company to be honest, truthful and trustworthy,” he tells me. “I understand that their job is to make shareholders profitable, but it must not be by deceiving their customers.”

“If Stellantis wants to continue production despite our efforts, then I think they should be punished and the people affected should be compensated,” concludes Stacy. “It’s unethical and criminal.”

Whether or not deception has occurred may be something lawyers should talk about. If the lawsuit goes through, you’ll be sure to hear more from us.

Do you have a tip or question for the author? You can reach them here: [email protected]

The Valley Voice
The Valley Voicehttp://thevalleyvoice.org
Christopher Brito is a social media producer and trending writer for The Valley Voice, with a focus on sports and stories related to race and culture.


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