UPDATE 13:40 UK: The US network CNBC has put a stop to a report from USA Today saying that Amazon would make an imminent takeover bid for FIFA maker EA.
Analyst and co-anchor David Faber said live on the air in recent minutes: “I’ve talked to some people who would really know if something was up, and they’re saying nothing is wrong. These are people who who were in fact involved when our parent company was in talks with Electronic Arts.”
A clip of the segment is below:
— CNBC Now (@CNBCnow) August 26, 2022
“EA has definitely been in the market for a bit in the past, considering what it could do, you could imagine Amazon would have some interest…” Faber continued. “But no, this isn’t going to happen today, from what I’m hearing, unless the people who were involved before have no idea.”
In this morning’s earlier report, EA’s stock price shot up briefly.
Faber’s update on today’s report also included details of an earlier bid for EA by NBCUniversal, which ultimately fell through.
Earlier today, an EA spokesperson told Eurogamer that the company has not commented “on rumors and speculation regarding mergers and acquisitions.” [mergers and acquisitions]”.
ORIGINAL STORY 12:50 PM UK:Online retail giant Amazon is set to announce an offer to buy FIFA publisher EA, a new report says.
USA Today sources say Amazon will formally announce its offering later today. There is no detail yet on how much it will offer.
EA has been the subject of several takeover rumors recently, with Apple and Disney also claiming to be among other interested parties.
The USA Today report claims Amazon may want to use EA franchises such as Dead Space or BioWare’s Mass Effect and Dragon Age as settings for new Amazon-made TV series.
“We do not comment on rumors and speculation regarding mergers and acquisitions” [mergers and acquistions]an EA spokesperson confirmed to Eurogamer today.
2022 was a historic year for mergers and acquisitions in the video game industry, with Microsoft’s still in the works plan to buy Activision Blizzard for nearly $70 billion, Sony gobbling up Bungie for $3.6 billion and Take- Two buying Zynga for $12.2 billion.
Electronic Arts has 12,900 employees in dozens of development studios worldwide and is home to franchises such as Battlefield, Need for Speed, Dead Space and The Sims, as well as FIFA, Madden and NFL games through the EA Sports label.
Among the studios it owns are BioWare, home of Dragon Age and Mass Effect, and Respawn, creator of Apex Legends and Titanfall.