The campaign, a DNC official told CNN exclusively, “includes a national cable purchase, gas station ads, digital ads, and print, digital, and radio purchases in black, Hispanic, multilingual AAPI and Native American media across the country, and more.”
With 80 days until the midterm elections, there is agreement in the White House and in the Democratic Party more broadly that explaining to voters the impact the newly signed legislation will have on them is critical.
Biden marked an important milestone for his presidency on Tuesday when he signed the “Inflation Reduction Act.” While significantly reduced from its original “Build Back Better” vision, the legislation is the largest climate investment in history and will make major changes to Medicare and tax law. It also gave Democrats another major victory ahead of the midterm elections, building on modest gun safety legislation, a bill guaranteeing care for U.S. veterans exposed to toxic fire pits, and the CHIPS and Science Act aimed at encouraging of domestic semiconductor manufacturing, as well as the bipartisan infrastructure law.
The next critical phase is taking this message on the road. Biden, Vice President Kamala Harris and other top officials are expected to travel the country in the coming weeks to promote the law. That will culminate in a bigger celebration of the legislation at the White House on Sept. 6.
“We also have a duty to explain it to people – explain to them how to get the benefits of it, how to make it worthwhile and meaningful in their lives. And that’s what we’re going to do,” head of the White House staff Ron Klain said during an appearance on CNN Wednesday.
The DNC’s ad-buying aims to amplify that message and draw contrasts to the Republicans.
“While Democrats celebrate cutting health care, prescription drug and utility costs, and ultimately making big corporations pay their fair share, the DNC also holds Congressional Republicans accountable for siding with special forces. interests and pushing an extreme MAGA agenda that costs families,” the president said. official said.
“Every Democrat voted to raise taxes during a recession and hire 87,000 new IRS agents to monitor hardworking Americans. Democrats are working overtime to make life harder for families and small businesses,” RNC spokesman Emma Vaughn said in a statement. a statement to CNN in response to the DNC ad buy.
This story has been updated.
CNN’s Jennifer Agiesta and Katie Lobosco contributed to this report.