DNC launching 7-figure ad buy to highlight Democrats’ efforts to lower costs

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The campaign, a DNC official told CNN exclusively, “includes a national cable purchase, gas station ads, digital ads, and print, digital, and radio purchases in black, Hispanic, multilingual AAPI and Native American media across the country, and more.”

With 80 days until the midterm elections, there is agreement in the White House and in the Democratic Party more broadly that explaining to voters the impact the newly signed legislation will have on them is critical.

It will be a tough battle. A CNN poll conducted by SSRS last month found that public opinion on the nation’s state is the worst since 2009, with President Joe Biden’s approval rating of 38%. Demonstrating that Democrats are working to control high inflation is a clear priority, as 75% of Americans cite inflation and the cost of living as their family’s top economic problem. Last summer, that figure stood at 43%.

Biden marked an important milestone for his presidency on Tuesday when he signed the “Inflation Reduction Act.” While significantly reduced from its original “Build Back Better” vision, the legislation is the largest climate investment in history and will make major changes to Medicare and tax law. It also gave Democrats another major victory ahead of the midterm elections, building on modest gun safety legislation, a bill guaranteeing care for U.S. veterans exposed to toxic fire pits, and the CHIPS and Science Act aimed at encouraging of domestic semiconductor manufacturing, as well as the bipartisan infrastructure law.

The next critical phase is taking this message on the road. Biden, Vice President Kamala Harris and other top officials are expected to travel the country in the coming weeks to promote the law. That will culminate in a bigger celebration of the legislation at the White House on Sept. 6.

“We also have a duty to explain it to people – explain to them how to get the benefits of it, how to make it worthwhile and meaningful in their lives. And that’s what we’re going to do,” head of the White House staff Ron Klain said during an appearance on CNN Wednesday.

The DNC’s ad-buying aims to amplify that message and draw contrasts to the Republicans.

“While Democrats celebrate cutting health care, prescription drug and utility costs, and ultimately making big corporations pay their fair share, the DNC also holds Congressional Republicans accountable for siding with special forces. interests and pushing an extreme MAGA agenda that costs families,” the president said. official said.

The buy comes as Americans begin to get some relief from scalding inflation. Consumer prices rose 8.5% year-on-year in July, a slower pace than the 9.1% increase in June, the Bureau of Labor Statistics reported last week. And gas prices continue to fall, with the national average up more than a dollar from its mid-June high of $5.02 a gallon to $3.93 a gallon Thursday, according to AAA.
The Republican National Committee, meanwhile, responded by criticizing tax provisions in the new law, which includes a 15% minimum tax on large companies and a 1% excise tax on share buybacks. It also includes more IRS funding for tax enforcement.

“Every Democrat voted to raise taxes during a recession and hire 87,000 new IRS agents to monitor hardworking Americans. Democrats are working overtime to make life harder for families and small businesses,” RNC spokesman Emma Vaughn said in a statement. a statement to CNN in response to the DNC ad buy.

Democrats have said the intent of the increased IRS funding is not to target the middle class, but instead to make sure wealthy tax fraudsters obey the law. Although it is ultimately up to the IRS how the money is used.

This story has been updated.

CNN’s Jennifer Agiesta and Katie Lobosco contributed to this report.

The Valley Voice
The Valley Voicehttp://thevalleyvoice.org
Christopher Brito is a social media producer and trending writer for The Valley Voice, with a focus on sports and stories related to race and culture.

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