Embracer Group acquires Bitwave Games, Gioteck, Limited Run Games, Middle-earth Enterprises, Singtrix, Tatsujin, Tripwire Interactive, and Tuxedo Labs


Check out the details below.

■ Embracer Free Mode

The newly formed operating group focuses on six broad and diverse business market segments, including: retro/classic/heritage gaming and entertainment, game development and production, devices, gear and collectibles, community and e-commerce, incubation of new ideas and technology, and manufacturing services.

Bitwave games

With the support of Freemode, Bitwave can expand its internal development team and build a publishing team. Bitwave will bring Toaplan’s highly regarded shoot ’em up games to PC and publish the classic Nintendo Entertainment System/Famicom platformer Gimmick! on console and modern consoles in the west.


We are also pleased to announce that we have recently acquired Gioteck, one of Europe’s leading gaming accessory brands. Gioteck has a rich heritage spanning two decades. We believe there are great opportunities for Gioteck to collaborate within Embracer and the wider game industry.

Limited Run Games

Embracer Group, through its wholly owned subsidiary Freemode, has entered into an agreement to acquire Limited Run Games from founders Josh Fairhurst and Douglas Bogart. Limited Run is a world-leading, collector-focused publisher of physical video games with a strong brand, established direct-to-consumer channels and owns the Carbon Engine development technology that brings retro games to modern platforms.


Limited Run will operate as an independent subsidiary with Josh Fairhurst (CEO) and Douglas Bogart (COO) continuing to run the business under newly formed operations group Embracer Freemode. The business model of the Carbon Engine and Limited Run aligns with the focus area heritage within Freemode that nurtures retro games and the ability to take classic games into the future and preserve the legacy.

The transaction includes its wholly owned subsidiary, Limited Run Retail LLC, a store in Cary, North Carolina, which opened earlier this year, and Limited Run’s 40 percent ownership in Japan’s Super Deluxe Games joint venture, which will purchase more games for Limited Run. in the western market and provide a channel to sell Limited Run’s catalog in one of the strongest physical games markets in the world.

Middle-earth enterprises

Embracer Group, through its wholly owned subsidiary Freemode, has entered into an agreement to acquire Middle-earth Enterprises, a division of The Saul Zaentz Company, which owns an extensive catalog of intellectual property and worldwide rights to movies, video games, board games, merchandising, theme parks and stage productions related to the iconic literary fantasy works Under the spell of the Ring trilogy and the hobbit by JRR Tolkien, as well as matching rights to other Middle-earth related literary works approved by the Tolkien Estate and HarperCollins, which are yet to be explored.


Major upcoming works set in Middle-earth, in which Middle-earth Enterprises has financial interests, include the critically acclaimed Amazon series The Lord of the Rings: Rings of Powerwhich premieres on September 2, 2022 and takes place thousands of years earlier the hobbit and Under the spell of the Ring; the animation film The Lord of the Rings: The War of the Rohirrim (Warner Bros), slated for release in 2024, and the mobile game The Lord of the Rings: Heroes of Middle-earth (Electronic art).

Other opportunities include exploring additional films based on iconic characters such as Gandalf, Aragorn, Gollum, Galadriel, Eowyn, and other characters from JRR Tolkien’s literary works, continuing to offer fans new opportunities to explore this fictional world through merchandising and other experiences.

The acquisition of the rights is in line with Embracer’s IP-driven transmedia strategy. Under the spell of the Ring and the hobbit are among the world’s largest, most enduring iconic entertainment franchises and gave birth to the fantasy genre.

Middle-earth Enterprises will be part of the newly formed operations group Embracer Freemode. The company will continue to operate independently under Middle-earth Enterprises’ existing leadership team, working closely with Embracer Freemode management and other Embracer operating groups to foster opportunities, growth and synergies within the Group to further build on the great franchise. and expand.


Embracer Group AB has entered into an agreement through its wholly owned subsidiary Freemode to acquire Singtrix from the founders.


Through the acquisition, Freemode welcomes a highly innovative team of five and its extensive network that will strengthen Freemode’s game development and open up new opportunities for music and audio game products. Management expects Singtrix to expand its vocal technology platform to a wide variety of new music games, streaming and mobile franchises. In addition, Singtrix’s presence in Los Angeles builds on Freemode’s presence in the US and represents another key talent hub for West Coast entertainment creators.


We are also proud to officially announce that we have recently acquired Tatsujin, Embracer’s first studio in Japan. Tatsujin is led by Masahiro Yuge, one of the founders of the iconic arcade game studio Toaplan, known for games like Truxton, Snow Brosand flying shark. By acquiring the rights to the Toaplan catalog separately in another deal, Tatsujin, along with several collaborators who once created the Toaplan games, can now assemble these classics and take them into the future.

■ Saber Interactive

Tuxedo Labs

Embracer Group, through its wholly owned subsidiary Saber Interactive, has acquired 100 percent of the shares of Swedish developer Tuxedo Labs. Tuxedo Labs is best known for creating the popular voxel-based destruction PC game Cracks. Embracer adds Dennis Gustafsson, the founder and CTO of Tuxedo Labs, a highly technical visionary with a specialty in physics, and his team of five.


The acquisition adds a uniquely talented team focused on physics-based game technology and design. Within the Embracer Group, Tuxedo Labs will operate as a subsidiary under the Saber operating group. The acquisition further strengthens Saber’s presence in Sweden.

Tripwire Interactive

Embracer Group, through its wholly owned subsidiary Saber Interactive, has entered into an agreement to acquire 100 percent of the shares of award-winning US developer and publisher Tripwire Interactive from its four current owners. Tripwire Interactive is known for the Killing Floor and Upcoming storm series and their recent bestseller man eateras well as their publishing division Tripwire Presents.


Co-Founder and CEO Alan Wilson will remain in his position and will continue to lead Tripwire, along with Bill Munk, Co-Founder and Lead Combat Designer, and David Hensley, Design Director. Co-founder John Gibson will pursue opportunities beyond Tripwire.

The acquisition adds a highly experienced development group with its collection of four strong franchises: man eater, Killing Floor, Upcoming stormand red orchestra. The group has an exciting AAA title in production, as well as a rapidly growing publishing division.

Within the Embracer Group, Tripwire Interactive will operate as a subsidiary under the Saber Interactive operating group. Post-trade activities will continue as usual, with the team focused on developing future projects.

The Valley Voice
The Valley Voicehttp://thevalleyvoice.org
Christopher Brito is a social media producer and trending writer for The Valley Voice, with a focus on sports and stories related to race and culture.


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