The iPhone 14 will be even more expensive than its predecessor, at least according to a new report from analyst Ming-Chi Kuo. If he is to believe it, the iPhone 14 Pro and iPhone 14 Pro Max will both be more expensive than their predecessors.
But the addition of a new iPhone 14 Max this year means there are some key details to keep in mind.
The impact of an iPhone 14 . price hike
You can’t blame Apple for at least considering raising the prices of the iPhone 14 Pro and iPhone 14 Pro Max; quite a bit has changed since the $999/$1099 pricing structure was established with the iPhone 11 Pro and iPhone 11 Pro Max. Inflation and supply shortages have pushed parts prices higher than ever, and of course there’s this whole pandemic thing.
However, this economic headwind does not only affect Apple. Consumers pay more for almost everything they buy. As a result, they are tightening their discretionary spending.
Apple says the iPhone is an essential product for many people. It’s a purchase that, if you have to do it, you’ll do it. Consumers will cut corners in other areas before going without a smartphone. As Apple’s third-quarter earnings results showed, iPhone sales may be strong even amid economic concerns.
But this may not be the case when a new iPhone is announced and it is even more expensive than its predecessor.
Those iPhone users considering an upgrade this year could delay or scrap their plans. People switching from Android to iPhone can opt for a lower level iPhone or stick with an Android phone altogether. Smartphone buyers who are buying a smartphone for the first time can also opt for an Android device or lower iPhone.
Will the iPhone 14 Max steal the show?
But there’s one major caveat to all of this: the iPhone 14 Pro and iPhone 14 Pro Max may be more expensive, but there are also two other iPhone 14 models launching next month.
The iPhone 14 will be similar to the iPhone 13 in almost every aspect. Apple will probably struggle to convince most iPhone 13 and maybe even iPhone 12 users to upgrade. The real star of the show this year? The long-awaited iPhone 14 Max.
This is the first time Apple has sold a 6.7-inch iPhone that doesn’t carry the “Pro” logo, and I have a feeling it will sell incredibly well.
If you wanted the biggest iPhone screen in the last few years, you had to spend on Apple’s most expensive “iPhone Pro Max” model. This meant not only paying for the big screen, but also for more advanced display technology, improved camera hardware and a premium design.
The iPhone 14 Max changes that: You can get a 6.7-inch iPhone for less than $1,100 and without all the “Pro Max” baggage. It will be lighter than the iPhone 14 Pro Max thanks to the use of aluminum instead of stainless steel. The camera bump won’t be that big. And again, it will be less than $1,100.
The iPhone 14 Max makes the 6.7-inch form factor more financially accessible, and that may well outweigh the iPhone 14 Pro’s price hike.
But it’s not all bad news for iPhone 14 Pro buyers.
Good news for buyers who want real “Pro” features?
Increasing the price of the iPhone 14 Pro also allows Apple to add more true “Pro” features. Apple reportedly has some major camera upgrades on the way this year, in addition to a new design, the A16 chip inside, and even support for 8K video recording.
As with the iPhone X release, this also means buyers looking for the “new” design will have to spend more. The iPhone 14 Pro will ditch the notch in favor of a new pill + hole punch design, while the iPhone 14 will keep the notch for another year.
If Kuo is right and the iPhone 14 Pro and iPhone 14 Pro Max are more expensive (I’m skeptical), that will sting for those buyers. It will also sting that the most affordable iPhone 14 will be $100 more expensive this year as the “mini” disappears.
The good news is that the iPhone 14 Max will also be an option this year. It may be the reason the iPhone 14 mini will be nothing, but Apple knows iPhone buyers and what they want like no other.
Apple could also increase the storage capacity of the iPhone 14 Pro and iPhone 14 Pro Max to justify that price increase. Currently, the iPhone 13 Pro starts with 128 GB of storage, but there are rumors that the iPhone 14 Pro could start with 256 GB.
So if Kuo’s prediction comes true and the iPhone 14 Pro gets more expensive:
- It is an ill-timed price hike given macroeconomic concerns. But…
- It only affects “Pro” buyers. And…
- Non-Pro buyers have the new iPhone 14 Max to choose from. Finally…
- The combination of the iPhone 14 Max and more expensive “Pro” models will increase the average selling price and satisfy investors.
My guess on the price:
- iPhone 14 – $799
- iPhone 14 Max: $899
- iPhone 14 Pro: $1099
- iPhone 14 Pro Max: $1199
What do you think of these rumours? Do you pay the premium for the iPhone 14 Pro and iPhone 14 Pro Max? Let us know in the comments.
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