BMW has unveiled a Pokémon-themed version of its all-electric Mini Aceman concept car as part of a MINI x Pokémon collaboration.
Shown during a slightly bizarre segment of Gamescom’s Opening Night Live hosted by Geoff Keighley, there was a lot of flowery brand-focused language, but not a lot of detail. It’s a concept car with “gaming features”, although what that means has never really been explained.
The car seems to have a lot of neat Pokémon graphics across the dash, but Oliver Heilmer, head of Mini Design and the guy who questioned Keighley about the vehicle, showed his very best media training moves by bending the first question to get some fluff about it. to talk to Gamescom, and then lead the conversation to very specific… nothing. Mini is more than a car, you see; it is a character you work with to explore the road.
Apparently this partnership is a match made in heaven as Pikachu is an electric type and the car also runs on electricity – the marketing team may have taken two three whole seconds to think of it. Good news for Ash and his favorite Pocket Monster, though, as they will presumably be able to stay on the road on their fancy set of wheels while avoiding crippling increases in energy prices as the cost of living lands around the world in the hold.
Apparently you can connect your game console to this Mini, but no details were given here either. ‘Play on’ is the motto behind this collab. Thank goodness they managed to squeeze in that vital bit of information, otherwise we would be left with questions.
So yes. A strange segment, indeed. But hey, at least this piece wasn’t space-based. We goods disappointed Geoff didn’t ask Oliver about his favorite Pokémon the way he said he would.
BMW Blog has more info about the car. Watch the video below (skip to the end for the Pokémon bit):
Perplexed? Confused? Tired? Bedtime. Let us know below your thoughts on the Mini Aceman Concept and how it appeals to gamers. And also let us know what you’re betting for the designer’s favorite Pokémon. Let’s at least get some puns out of this.