Snoop, Eminem’s NFT Act At VMAs Looked Like A Bad Insta Filter


Snoop Dogg stares dead-eyed into the distance during a digital appearance at the 2022 VMAs.

Screenshot: MTV / Kotaku

Forget the pivots to Jersey and the pivots back to the Barclays Center in Brooklyn. MTV’s Video Music Awards is hedging its bets on a new savior: NFTs. Last night megawatt rappers Snoop Dogg and Eminem performed together on the show… as their digital avatars of Bored Ape Yacht Club.

Hosted by MTV each year, the VMAs are basically the Oscars for music videos, though it has since branched out into awarding more general awards for pop music. Amid steadily declining viewersIn recent years, producers have struggled to bring the show back to its former fame. For the first time in the show’s history, MTV introduced a “best metaverse” category this year. nominees for the inaugural showing of the category include:

  • Blackpink, for a collaboration with PUBG mobile
  • Ariana Grande, for a collaboration with Fortnite
  • BTS, for a collaboration with Minecraft and YouTube
  • Charli XCX, for a collaboration with Roblox
  • Twenty One Pilots, for a collaboration with Roblox
  • Justin Bieber, for a collaboration with virtual concert platform Wave

black pink walked away with the prize. That the category exists in the first place is a sign of how quickly NFTs and the metaverse have reached cultural saturation. But the show also literally centered on a metaverse. On last night’s show, Snoop Dogg and Eminem performed a version of their song, “From the D 2 the LBC.”

The two previously appeared as these characters in the official video of the song, released last June. Last night’s show started with a brief sketch of the duo who really, For real high – so high that they conjure another realm together with their minds. (The psychoactive effects of marijuana have not been proven to cause hallucinations to this extent.) Here’s the video:


Outside of the NFT diehard, who has gained a reputation for uncritically praising everything in this realm, people have banned the performance for being low quality, even called. ‘Do not lie; I didn’t think an NFT performance could be good,” one person said. “And I was absolutely right; this is damn awful.” Others compared the effect that turned the stars into the monkeys they own with bad Instagram filters or other shabby augmented reality technology. (Writer’s comment: sure, the execution is definitely nothing on the level of) Fortniteis epic Ariana Grande or Dillon Franciso concerts.) “I wish we could see more of Eminem and Snoop without the cartoon effects,” one person complained in the YouTube comments.

It’s not just Snoop Dogg and Eminem who are fully onboard at Bored Ape Yacht Club. The collective, in particular, seems to have an irresistible appeal to A-listers whose heyday ended more than a decade ago.

Hotelier heiress Paris Hilton – arguably the person most single-handedly responsible for our modern concept of fame –debuted her Bored Ape NFT On The Tonight Show this winter. (Host Jimmy Fallon also likes NFTs.) Rapper and producer Timbaland is a full partner with Bored Ape Yacht Club. And actor Seth Green had his Bored Ape stolen earlier this year. He reportedly paid the equivalent of $260,000 to get it back. The NFT is now set to “star” in Green .’s upcoming animation show White Horse Tavern.

The Valley Voice
The Valley Voice
Christopher Brito is a social media producer and trending writer for The Valley Voice, with a focus on sports and stories related to race and culture.


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