The Thanksgiving box office is off to a decidedly worrying start, with overall sales pale in comparison to other years.
For Disney, it seems to be a case of feast or famine. While Marvel Studios’ Black Panther: Wakanda Forever will remain at the top of the box office chart for the third weekend in a row with a solid gross of $60 million to $62 million over its five days (Wednesday through Sunday), Disney Animation’s Strange world is bombing.
Wakanda forever led Wednesday with $10 million from 4,174 theaters for a domestic total of $313.7 million, followed by $8.1 million on Thursday.
There was no partying on Thanksgiving Strange world, which posted an opening day gross of $4.2 million from 4,174 sites on Wednesday after earning a lukewarm B CinemaScore. On Thanksgiving, the picture made $2.5 million, pushing back already muted projections.
At this rate, Strange world looks at a $20 million to $24 million five-day opening, Disney Animation’s worst opening for a Thanksgiving title in modern times. (Disney Animation titles, such as the Frozen franchise, usually dominate the holidays.)
Last year, Encanto posted a five-day gross of $40.6 million after making $7.8 million on Wednesday despite the challenges of the COVID-19 pandemic. And in 2019, Frozen 2 grossed a record $125 million for the five days.
Strange world opens just days after Bob Iger’s return as CEO of Walt Disney Co. after the shock impeachment of Bob Chapek.
A slew of other new movies are also vying for their place at the Thanksgiving table, but many fail to appeal to mainstream audiences.
The big mystery is that of Rian Johnson Glass Onion: A Mystery of the Blades, with a cast led by Daniel Craig. Netflix is not expected to report box office revenue in line with its long-standing practice of hiding numbers from view. However, rival Hollywood studios believe the sequel, which is playing in nearly 638 theaters in the US and 60 locations in Canada, could earn $10 million to $12 million domestically over five days, putting it ahead of the pack. other adult movies.
Glass onion is getting an unprecedented release and is the first of the streamer titles to play across all three of the nation’s largest chains: AMC Theaters, Regal Cinemas, and Cinemark Theaters.
Distribution managers still have their way of collecting data directly from exchange contacts, two sources say The Hollywood Reporter that Johnson’s sequel likely made $2 million on Wednesday and $1.9 million on Thursday.
While the sequel opens much less than the $41.4 million Johnson’s brought in Knives out relative to Thanksgiving 2019 — the first film had the advantage of receiving a traditional Lionsgate theatrical release in more than 3,800 locations — it beats several other new adult Thanksgiving entries. Netflix is pitching Glass onion as a week-long special preview.
On Wednesday Sony’s Korean War drama Dedication, about two Navy fighter pilots, grossed $1.8 million from 3,228 locations for a projected 5-day gross in the $9.3 million range. The film, which grossed another $1.2 million on Thursday, shines Top Gun: Maverick’with Glen Powell and Jonathan Majors.
Searchlight’s epicurean horror comedy The menuentering its second weekend, placed No. 4 on Wednesday with approximately $1.1 million from 3,228 venues for a solid five-day haul of approximately $8 million.
Luca Guadagnino’s award candidate Bones and all — about two young lovers and cannibals played by Taylor Russell and Timothée Chalamet who embark on a road trip — grossed an estimated $921,000 on Wednesday as it expanded to a total of 2,727 theaters after launching in select theaters last weekend. The special film is expected to have a muted five-day gross of $4 million. It made $436,000 on Thursday.
Semi-autobiographical by Steven Spielberg The Fablesa major award player, rolls out more slowly in hopes of emulating the success of an Oscar-winning film Green book. Spielberg’s latest film premiered in New York and Los Angeles over the weekend of Nov. 11-13 before expanding to 637 locations on Wednesday. From Universal and Amblin, the picture earned an estimated $400,000 on Wednesday and $470,000 on Thursday for a projected five-day gross of $3 million to $3.5 million.
Surplus Black Adam is also in the mix with a projected five-day gross of $4 million or so from 2,842 theaters. It came out digitally on November 22.
Studios emphasize that projections can shift again once they have Black Friday gross.
November 24, 10:30 am: Updated with revised unofficial projections for Glass onion.
November 25, 8:30 am: Updated with revised unofficial projections for Glass onion.