T-Mobile led the way in bundling mobile and entertainment services, but now competitors like Verizon are doing the same to incentivize their subscribers to stay. With that in mind, T-Mobile is trying to sweeten things up a bit with the addition of free Apple TV Plus. The new benefit will be available to customers with the company’s Magenta Max subscription starting August 31.
Fortunately for T-Mobile customers, getting the service from Apple doesn’t mean giving up Netflix. The carrier will continue to offer its long-running “Netflix on us” deal, which similarly offers free streaming access as long as you’re a T-Mobile customer. Note that the Netflix benefit is limited to the basic standard definition for most subscriptions unless you have a multi-line Magenta Max subscription. While with Apple TV Plus you get full 4K streaming even on a Max single line plan.
T-Mobile previously offered a free year of Apple TV Plus on many eligible T-Mobile and Sprint plans. But as access is underway for Max customers, that promotion will be cut in half to six months for other plans, such as the standard Magenta tier. Aside from Apple TV Plus and Netflix, T-Mobile also offers a free year of Paramount Plus, plus monthly discounts on YouTube TV and Philo TV, both of which are $10 off for a year.
While it won’t give you Netflix or Apple TV Plus, Verizon’s big T-Mobile counterpart is the inclusion of the Disney bundle — which includes Disney Plus, Hulu, and ESPN Plus — on its 5G Get More and 5G Play More unlimited plans. Verizon also offers Apple Music, Apple Arcade, Google Play Pass, and other incentives, depending on the plan.
Both T-Mobile and Verizon now offer widespread 5G coverage and fast performance, according to PCMags final tests. AT&T is lagging somewhat in urban areas, but that could level off in the coming years. With mobile data speeds starting to become so comparable among all of these, these entertainment and streaming bonuses could move customers to one provider or the other. However, AT&T doesn’t seem interested in pursuing the same strategy. After the merger of WarnerMedia and Discovery, the carrier stopped including free HBO Max in its plans.
Last week, T-Mobile and SpaceX unveiled their plan to bring satellite connectivity to cell phones by 2023. The goal of “Coverage Above and Beyond” is to eliminate signal dead zones and provide sufficient data throughput for sending texts and messages in regions where it is currently not possible. T-Mobile has said that “the vast majority of smartphones already connected to T-Mobile’s network will be compatible with the new service.”