Taylor Swift says watching Ticketmaster fiasco has been ‘excruciating’


Taylor Swift responded Friday to fans’ frustration over the failed pre-sale for her upcoming “The Eras” tour, which led to Ticketmaster’s decision to cancel public ticket sales.

In her Instagram storyWrote Swift that “it goes without saying that I am extremely protective of my fans.”

“It’s really hard for me to trust an outside entity with these relationships and allegiances, and unbearable for me to see mistakes happen without recourse,” she wrote in the post, which does not name Ticketmaster but references the ticket debacle.

“There are many reasons why people had such a hard time getting tickets and I am trying to figure out how to improve this situation in the future,” she wrote. “I’m not going to make excuses for anyone because we asked them multiple times if they could meet this kind of demand and we were confident they could.”

She added that it was “truly amazing” that 2.4 million people got tickets.

“But it really pisses me off that a lot of them feel like they went through several bear attacks to get them,” she wrote.

A sometimes heartbreaking rush to pre-sale tickets frustrated many fans. Those looking for tickets were subjected to hours of waiting and a website that sometimes crashed, sending them back to the start of a virtual line with thousands in front of them.

Swift recently added 17 dates to the US tour, which begins in Arizona in March and ends in Los Angeles in August. The tour will consist of 52 concerts.

Ticketmaster tweeted Thursday that “due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow’s public sale for Taylor Swift | The Eras Tour has been cancelled.”

Swift addressed those who didn’t get tickets directly, saying, “I hope we can give us more opportunities to all get together and sing these songs.”

“Thanks for joining us.”

A Ticketmaster spokesperson did not immediately respond to a request for comment on Swift’s response.

Ticketmaster said Thursday that more than 3.5 million people pre-registered for Taylor’s Verified Fan sale, the largest in its history. Typically, it said, 40% of fans who are invited to buy tickets actually do so, and they buy an average of three tickets.

That meant that 1.5 million fans were invited to buy tickets, while the remaining 2 million were on the waiting list.

The company said the Verified Fan process usually limits the number of people who come to buy tickets, but this time it didn’t work as intended.

“The staggering number of bot attacks and fans not having invite codes drove unprecedented traffic to our site, resulting in 3.5 billion system requests – 4x our previous peak,” said Ticketmaster.

The Valley Voice
The Valley Voicehttp://thevalleyvoice.org
Christopher Brito is a social media producer and trending writer for The Valley Voice, with a focus on sports and stories related to race and culture.


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