Taylor Swift fans were in the red on Tuesday as Ticketmaster was overwhelmed by demand as pre-sales for the singer’s new tour went online. Due to the delay, many fans thought they would never, ever get tickets (…as always). But tickets for the pop star’s “The Eras Tour” were available Wednesday through the resale market — some costing tens of thousands of dollars.
Tickets for Swift’s show at MetLife Stadium in East Rutherford, New Jersey on May 26 are on offer for a whopping $21,600 each on resale site StubHub.
That price tag earns fans a spot on the floor in front of the stage. As for just entering the stadium – that costs at least $350 on Stubhub.
These sky-high prices don’t just apply to shows at MetLife, just outside New York City. Other dates on Swift’s 52 show tour also bring insane amounts of money.
Floor seats for the tour’s opening night on March 17 in Glendale, Arizona go for a whopping $17,010, while floor tickets for Swift’s Atlanta show on April 28 go for a whopping $35,438.
To put these numbers in context, tickets to last season’s Super Bowl between the Los Angeles Rams and the Cincinnati Bengals at LA’s SoFi Stadium averaged $10,427, with the cheapest seats costing around $7,000.
A StubHub representative told CNN Business Wednesday that the resale site sold many Swift tickets for about “$150 with averages around the mid-$600.” However, they noted that it is currently only the presale period “so demand is the highest and these prices will settle.”
The company also pointed out that “those listing prices are not an indication of demand or what the market can bear.”
As for Ticketmaster, the company released a statement via Twitter on Tuesday saying that “there has been historically unprecedented demand with millions showing up” to purchase tickets for Swift’s tour. The company told customers still waiting in the virtual queue that it is moving and that they are “hanging on”.
While the demand and prices for Swift’s tour, which ends August 9 in Los Angeles, are astronomical, it says how popular she is.
Swift has had countless hits throughout her career, built up a loyal fan following – better known as “Swifties” – and recently became the first artist ever to simultaneously claim all the top ten spots on the Billboard Hot 100 following the release of her latest album, “Midnights”, which came out last month.
– CNN’s Jordan Valinsky contributed to this report.