His fans have called him the king of toxic masculinity.
Tate’s content has spread quickly through social media this summer, with millions of views and concerns raised about its impact on boys and young men who will be affected. After seeing his popularity soar in recent months, he has bragged about his reach.
Now Tate has been banned from TikTok, Facebook and Instagram.
In a statement to The Washington Post, a TikTok representative said Tate’s account has been removed for violating the company’s policy that “attacks, threatens, incites or incites violence against or otherwise dehumanizes any person or group” based on characteristics, including sex. Meta said it had removed Tate’s official accounts on Facebook and Instagram, pointing out policies against dangerous organizations and individuals.
Tate, a 35-year-old American-born, British-raised Romanian resident who ran an online “education and coaching” program called Hustler’s University, did not immediately respond to a request for comment on Sunday.
Other social media influencers — along with several organizations that support survivors of sexual assault and domestic violence — had called for him to be removed from social media platforms. Hope Not Hate, a UK-based group that launched a petition calling for Tate to be deplatformed, described him as dangerous.
“The effect that Tate’s kind of venomous misogyny can have on the young male audience is very concerning,” Hope Not Hate said. “His content is widely acclaimed by his fans for bringing back ‘traditional masculinity’. However, we also know that misogyny can be a gateway to other extreme and discriminatory views.”
The group noted that Daily Beast reported that Tate’s Romanian home was raided in April as part of a human trafficking investigation. No arrests have been made and Tate denies wrongdoing.
Tate first rose to fame in 2016 when he was kicked off the reality TV show ‘Big Brother’, the BBC reported, after a video surfaced that appeared to show him beating a woman. The couple later claimed that his actions were consensual. In 2017, he caused a stir online after posting on Twitter that women should take personal responsibility and protect themselves from sexual assault.
In the thread, posted in response to the assault allegations against Harvey Weinstein, he wrote: “If you put yourself in a position to be raped, you must [bear] any responsibility. I’m not saying it’s okay to be raped.” Twitter has permanently suspended his account as a result, NBC News reports.
Tate initially had a following among far-right circles on social media, NBC News reported. He dined in 2019 with Infowars editor Paul Joseph Watson and “Pizzagate” conspiracy theory propagator Jack Posobiec; Mike Cernovich, another conspiracy theorist owner, has called him a friend. He made several appearances at Infowars.
But it’s been in recent months that Tate has gone mainstream as videos and podcast interviews with him became popular on social media and he climbed Google searches. By August, he had over 4 million Instagram followers; videos tagged with his name were reportedly viewed 12.7 billion times.
Its sudden ubiquity didn’t happen organically, the Guardian reported. Paying members of Hustler’s University were ordered to bombard social media platforms with his videos, selecting the most controversial videos to increase engagement in what experts described the news channel as algorithm manipulation. Among the videos that gained popularity was one where he advised his followers to “beat, hit, grab, choke” women in the bedroom and another where he said he dated 18 and 19 year olds because it’s easier. is to put a “print” on it.
Many of the videos that have attracted viewers on TikTok appear to have been posted by followers of Tate. A TikTok spokesperson told The Post: “Our investigation into this content is ongoing and we will continue to remove infringing accounts and videos promoting misogyny and other hateful behavior.”
Responding to criticism of his comments, Tate said in an interview with NBC News that he plays an “online character” and coaches men “to avoid toxic people as a whole.”
“It has nothing to do” [with] hate for women,” he told the outlet.
Still, Tate’s influence caused enough alarm that an Instagram account aimed at classroom teachers created a guide to discuss his views with students. Groups focused on helping domestic violence survivors argued that allowing his comments on social media platforms normalized misogyny and violence.
Zainab Gulamali, policy and public affairs manager at Women’s Aid in Britain, told the Daily Mail: “Making derogatory comments and videos about abusing women is as dangerous as it is unacceptable: it normalizes the misogynistic and sexist attitudes that to all violence against women and girls.”
“Sexist actions and language that reinforce women’s inequality have been tolerated for too long,” she added. “It’s vital that we all challenge these deep-seated misogynistic attitudes, which normalize women who are emotionally abused, belittled and controlled, as well as physically harmed.”