Warner Bros. Leak Breaks Down HBO, Discovery’s Dramatically Different Audiences

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An image leaked from Warner Bros. makes clear the differences between the audience of HBO Max and Discovery+.

As reported by The Daily Beast, an internal image revealed that the HBO Max audience is vastly different from the typical Discovery+ user. Analysis of the leaked document suggests that Warner Bros. Discovery may be implementing a strategy to lure HBO Max users into the Discovery+ fold, allowing Discovery+ to focus on its core strengths. Meanwhile, the first rounds of layoffs have been criticized for taking away the diversity of their executive and management staff disproportionately.

RELATED: HBO Max Purge Sinks Warner Bros. Discovery Stock

The document shows that HBO Max tends to have a racially diverse demographic, mainly made up of singles and those who drive fuel-efficient hybrid vehicles. These users are also more active on social media, especially TikTok and Instagram. Conversely, the social media commonly used by Discovery+ viewers are Facebook and Twitter, if they use social media at all. This data is corroborated by statistics showing that Discovery+ viewers are primarily “empty nesters” or grandparents. Meanwhile, the typical HBO Max viewer has no children.


The public uproar of Warner Bros. Discovery began in August when the studio permanently canceled the near-completed studio batgirl movie. As part of the cancellation decision, it was also announced that – despite a $90 million investment – ​​the film would never see the light of day on streaming platforms. The studio faced significant backlash from fans and Hollywood figures for the cancellation, with Kevin Smith recently stating it was “an incredibly bad look”. [for Warner Bros. Discovery] to cancel the Latina batgirl movie.”

RELATED: Warner Bros.’ HBO Max Content Purge Saves ‘Tens of Millions’ of Dollars


The studio has not given an official reason for: batgirl‘s cancellation, though test screenings reportedly pointed to a film being “irreparable.” Subsequent cancellations of The CW’s The flash series and major shifts in release date for DC Films’ Aquaman and the Lost Kingdom and Shazam! Anger of the Gods point to the possibility of a complete strategy shift for all DC properties under the new leadership of Warner Bros. Discovery President and CEO David Zaslav.

As many as 70 employees have been laid off from the HBO Max platform as of August, including full development teams dedicated to unscripted, international, and family/children’s content. Anonymous former staff members have pointed out that the layoffs have disproportionately affected non-white workers, reinforcing “the lack of diversity at HBO,” according to a former executive, adding: “Many black and brown people lost their jobs.


In response, HBO pointed to content such as: Euphoria, Rap Sh!t, A Black Lady Sketch Showand Los Espooky’s, all of which have different casts and crews. It remains to be seen what the streaming platform will look like once all the cuts have been added up, but a fired executive told The Daily Beast: “Don’t be surprised if there’s a new name for the platform.”

Source: The Daily Beast

The Valley Voice
The Valley Voicehttp://thevalleyvoice.org
Christopher Brito is a social media producer and trending writer for The Valley Voice, with a focus on sports and stories related to race and culture.

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