Google agrees to $391.5M privacy settlement with 40 states, including Pa.

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Pennsylvania and 39 other states have reached a $391.5 million settlement with Google over its location tracking practices related to Google account settings. Attorney General Josh Shapiro said Monday it is the largest multistate attorney general privacy settlement in U.S. history. Pennsylvania will soon receive more than $19.6 million. The attorneys general opened the Google investigation following a 2018 Associated Press article that revealed that Google “records your movements, even if you explicitly tell you not to”. laws by continuing tracking practices in various ways since at least 2014. Location data is an important part of Google’s digital advertising business, and the company uses it to build user profiles and target ads on behalf of its advertising clients. Google agreed to a series of terms as part of the settlement, including: Require Google to provide additional information to users when they “turn on” or “off” an account setting. Make important location tracking information unavoidable (ie not hidden) from users. Create an enhanced “Location Technologies” web page where users can get detailed information about the type(s) of location data that Google collects and how it is used. The attorney general said the settlement also limits Google’s use and storage of certain types of location data and requires Google account management to be made easier to use.

Pennsylvania and 39 other states have reached a $391.5 million settlement with Google over its location tracking practices related to Google account settings.

Attorney General Josh Shapiro said Monday that it is the largest multistate attorney general privacy settlement in U.S. history.

Pennsylvania will receive more than $19.6 million.

The attorneys general opened the Google investigation following a 2018 Associated Press article that revealed that Google “records your movements, even if you explicitly tell them not to.”

As detailed in the settlement, the attorneys general found that Google violated state consumer protection laws by continuing its tracking practices in various ways since at least 2014.

Location data is an important part of Google’s digital advertising business and the company uses it to build user profiles and serve targeted ads on behalf of its advertising clients.

Google agreed to a series of provisions as part of the settlement, including:

  • Require Google to show additional information to users when they “on” or “off” an account setting.
  • Make important location tracking information unavoidable (ie not hidden) for users.
  • Create an improved Location Technologies webpage where users can get detailed information about the type of location data Google collects and how it is used.

The attorney general said the settlement also limits Google’s use and storage of certain types of location data and requires Google account management to be made more user-friendly.

The Valley Voice
The Valley Voicehttp://thevalleyvoice.org
Christopher Brito is a social media producer and trending writer for The Valley Voice, with a focus on sports and stories related to race and culture.

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