Twitter restores ‘official’ label; $8 blue check mark option vanishes


Nov. 11 (Reuters) – Elon Musk’s Twitter Inc on Friday brought the “official” badge back to some accounts just days after it was deprecated, as several users reported that the new subscription option for the blue verification check was gone.

The move follows a spate of fake accounts on the platform after new boss Elon Musk allowed users to pay $8 for the coveted blue tick previously reserved for verified accounts of politicians, actors and other major personalities.

Fake accounts of several major brands have surfaced with the blue check, including Musk’s Tesla (TSLA.O) and SpaceX, as well as Roblox, Nestle (NESN.S) and Lockheed Martin (LMT.N).

“To counteract identity impersonation, we added an ‘official’ label to some accounts,” the Twitter support account – which has the ‘official’ tag – tweeted Friday. Musk tweeted Wednesday that he had “killed” the new label. , just hours after it was rolled out.

Drug maker Eli Lilly and Co (LLY.N) apologized after an impostor account tweeted that insulin would be free amid political backlash and scrutiny of the drug’s high prices.

“We apologize to those who received a misleading message from a fake Lilly account,” the company said, repeating the name of its Twitter handle.

The platform also distributed a number of misleading Tweets about Tesla from a verified account with the same profile picture as the company’s official account.

“Twitter has been trying to fix that for the past few years (misinformation). And it seems Elon Musk has unraveled it in a matter of weeks,” said AJ Bauer, a professor at the University of Alabama.

Musk had said that Twitter users who impersonate without clearly specifying it as a “parody” account will be permanently suspended without warning. Several fake brand accounts, including those of Nintendo (7974.T) and BP, have been suspended.

Meanwhile, many users said the option to sign up for Twitter Blue, the subscription service that comes with blue check verification, was gone.

Twitter did not respond to a request for comment.

Earlier in the day, Musk said his companies will be well positioned by 2023, despite the possibility of a tough economy.

Musk’s tweet came a day after he raised the possibility of Twitter going bankrupt. In his first company-wide email, Musk warned that Twitter would not be able to “survive the coming economic downturn” if it didn’t increase subscription revenues to offset declining ad revenues, three people who saw the message told Reuters.

Many companies, including General Motors (GM.N) and United Airlines (UAL.O), stopped advertising on the platform after Musk took over. In response, the billionaire said on Wednesday that he plans to make Twitter a force for truth and stop fake accounts.

Reporting by Nivedita Balu and Shivani Tanna in Bengaluru; Editing by Dhanya Ann Thoppil and Devika Syamnath

Our Standards: The Thomson Reuters Trust Principles.

The Valley Voice
The Valley Voice
Christopher Brito is a social media producer and trending writer for The Valley Voice, with a focus on sports and stories related to race and culture.


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